BELVEDERE VODKA AND (RED)TM CELEBRATE SECOND YEAR OF PARTNERSHIP WITH NEW BOTTLE DESIGN
Belvedere Vodka, the world’s first super premium vodka, announces the second year of its partnership with (RED) and unveils its new bottle design for the BELVEDERE (PRODUCT)REDTM Special Edition Bottle to raise proceeds for the Global Fund, among the world’s leading financier of programmes to fight HIV/AIDS in Africa.
The new 2012 (BELVEDERE)RED Special Edition bottle, developed by Polish design firm Dekorglass, unifies the innovative packaging by Belvedere Vodka and iconic (RED) hue; resulting in an eye-catching semitransparent metallic bottle. 50% of profits from the global sale of the (BELVEDERE)RED Special Edition bottle will contribute to the Global Fund.
The (BELVEDERE)RED Special Edition bottle delivers a clear, succinct message: Buy (BELVEDERE)RED, Save Lives – making it this year’s perfect Christmas gift. Consumers will still be able to enjoy the same naturally smooth, unadulterated Belvedere vodka within the bottle but help the fight to eliminate HIV/AIDS through a simple purchase of (BELVEDERE)RED.
An exciting program of events will be unveiled throughout the year to incentivise more consumers to support (BELVEDERE)RED including in-store activations, special global events to raise further awareness for the Global Fund, (BELVEDERE) RED Nights Out to support World AIDS Day and new, exciting digital content.
Charles Gibb, President of Belvedere Vodka, says,
“Our passion for philanthropy led to the creation of (BELVEDERE)RED last year and our commitment to helping (RED) and the global health community achieve the first AIDS-free generation by 2015 has not waivered since. The new bottle design is symbolic of our dedication to (RED) and a sign to our audience that we, collectively as a global community, can put an end to mother-to-child transmission of this deadly disease but only with their support.”
The (BELVEDERE)RED Special Edition bottle will launch on 1 November 2012. The RRP is £34.50 and will be available to purchase from Selfridges, Waitrose and all other good supermarkets across the UK.