Electronic DJ Avicii turns his ‘mode’ on in his video teaser and print advertisements for Denim & Supply Ralph Lauren‘s new fall campaign.
Here at The London Look HQ, We can’t decide whether he’s hot or not? He kind of reminds us of the creepy guy out of American Beauty.
What do you think?
As part of the collaboration, the Swedish musician has also made an exclusive music video for the remix of his latest track, “Silhouettes,” which will premiere later this summer.
In a statement the DJ talked about his style: ”I express myself through my music and what I wear. Most days you can find me in jeans and a flannel shirt, so to me, Denim & Supply Ralph Lauren fits my lifestyle and aesthetic. It’s been a great collaboration and I’m honoured to be a partner with them.”
The shoot took place in New York City and was shot by celebrity photographer Mark Seliger.
Whether he’s hot or not, Avicii looks edgy in the Ralph Lauren clothes. The laid back line ranges from rugged chambray and plaid flannel shirts to rock ‘n’ roll-drenched outerwear, like fringed black leather motorcycle jackets and Sherpa-collar denim trucker jackets.