Counterfeiting in the fashion industry is always a source of problems for major fashion houses, all but Italian label Prada who are taking a more relaxed view on the matter.

Prada’s CEO – and the husband of creative director Miuccia Prada - Patricio Bertelli, recently proclaimed:


Fake goods aren’t totally bad, at least it created jobs at some counterfeit factories. We don’t want to be a brand that nobody wants to copy.


In the last two months alone, both Burberry and Hermès have been awarded around £63 million each in separate cases against various Chinese counterfeiters, so we are very surprised by Prada’s approach.

A representative for Prada later clarified Bertelli’s potentially-sensational quotes, claiming:


The quote is part of an extended conversation that underscored how the market of counterfeits is an objective reality for successful brands and how this phenomenon has its own reality, also in terms of manufacturing, that is very structured.


Bertelli and his wife’s fortune is estimated at £2.34 billion and £4.3 billion respectively. So we suppose they don’t really need any extra money!


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