Once a upon a time Nicole Richie was an immature yet highly entertaining reality star, now she’s a mother and a successful designer.
Working on everything from fashion and fragrance to homeware and haircare. Nicole is working hard to establish a brand, that she hopes other women will love and relate to.
It’s really about curating a world that I hope women will want to be a part of, and nothing brings that to life like a fragrance.This will be a lifestyle brand. I would love to get into home furnishings and flatware. But I tend to move slower than I’m often asked to — and the reason I do that is that I pretty much do everything myself. I am not going to throw my name on something that I’m not 100 percent in.
Her eponymous fragrance is inspired by the layers of scents her mother wore.
I have a very traditional Southern mom — you never left the house without lotion. Over her lotion went oil and perfume — she was very put together from head to toe. It wasn’t just a one-dimensional smell — there were many different layers.
Richie’s fragrance is fruity at first – blackberry and Seville orange, moving into warmer amber, Morocccan rose and lily of the valley, before leaving a lingering aroma of sensual cashmere wood, sandalwood, patchouli and vanilla absolute on the skin.
We’re in an interesting time right now where women aren’t just one thing — there are many different parts to a woman. So I wanted to create a very intricate bottle that was still elegant, but not so in-your-face girly at the same time.
The fragrance, which is set to launch this September, is accompanied by an advertising campaign shot by Anthony Mandler.
Although her first fragrance hasn’t even been released yet, Richie is already planning a second scent to be released in August 2013.
That is one busy mum!