Julien Macdonald has designed a pink shopping bag to raise money for two breast cancer charities, Breast Cancer Campaign and Breast Cancer Care.
The designer, who is also a judge on Britain & Ireland’s Next Top Model has collaborated with Asda’s Tickled Pink campaign for the limited edition pink shopping bag which will see some of the of the profits donated to Breast Cancer Campaign and Breast Cancer Care.
Asda’s Tickled Pink campaign is crucial to raise money and awareness for such an important cause. Breast cancer affects so many people – those with the disease and their family – so it’s an honour to design a bag that will contribute to beating the disease; funds raised will help Breast Cancer Campaign and Breast Cancer Care continue their amazing work.
When designing the bag, it was important to me to create something iconic that women will be proud to use, but also make a bold, colourful statement to raise breast cancer awareness – I certainly hope it will be a talking point at the checkouts!
Fiona Campbell-Reilly, Head of Asda in the Community said:
Having such an iconic and prestigious designer as Julien Macdonald on board for Tickled Pink this year is incredible. Thank you to Julien for his exceptionally generous help and support for Tickled Pink this year.
The limited edition bag is now available exclusively in Asda for £2.50 (80p donation to Asda’s Tickled Pink).