Gwyneth Paltrow is the latest celebrity to sign a deal with Max Factor make-up.
The actress is set to star in a six-month campaign for the beauty brand which launches in November.
Global creative design director for Max Factor-Pat McGrath says the project is designed to reflect the different aspects and demands of Gwyneth’s life.
I tasked 11 of our national makeup artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play – model, actress, mother, singer.
As we all know Gwyneth is wife to Coldplay frontman Chris Martin and mother to his children, Apple and Moses. Like a lot of mothers, Gwyneth manages to juggle her career and family life – therefore we imagine this Max Factor range with be easy to wear and durable.
The 39-year-old Max Factor campaign comes shortly after the actress signed as the ambassador for Hugo Boss‘ new women’s fragrance, Boss Nuit Pour Femme.
Esi Eggleston Bracey- Vice president of Max Factor is positive the global campaign will bring out the best in both the actress and the brand.
It was magical to see these creative forces coming together…our international network of renowned makeup artists, led by Pat and inspired by Gwyneth.
What a combination and what stunning results.…This campaign is a real celebration of Max Factor makeup artistry and we’re hoping it will act as inspiration for other women to find the glamour statements that are right for them.