Gwyneth Paltrow is the latest celebrity to sign a deal with Max Factor make-up.



The actress is set to star in a six-month campaign for the beauty brand which launches in November.
Global creative design director for Max Factor-Pat McGrath says the project is designed to reflect the different aspects and demands of Gwyneth’s life.
He said:

I tasked 11 of our national makeup artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play – model, actress, mother, singer.

As we all know Gwyneth is wife to Coldplay frontman Chris Martin and  mother to his children, Apple and Moses. Like a lot of mothers, Gwyneth manages to juggle her career and family life – therefore we imagine this Max Factor range with be easy to wear and durable.
The 39-year-old Max Factor campaign comes shortly after the actress signed as the ambassador for Hugo Boss‘ new women’s fragrance, Boss Nuit Pour Femme.
Esi Eggleston Bracey- Vice president of Max Factor is positive the global campaign will bring out the best in both the actress and the brand.
She said:

It was magical to see these creative forces coming together…our international network of renowned makeup artists, led by Pat and inspired by Gwyneth.

She continued:

What a combination and what stunning results.…This campaign is a real celebration of Max Factor makeup artistry and we’re hoping it will act as inspiration for other women to find the glamour statements that are right for them.


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