Fashion’s Folli Follie has joined forces with Camilla Batmanghelidjh’s Kids Company to produce a special edition of their Heart4Heart collection in the charity’s trademark hot-pink.
The collection includes necklaces, watches and friendship bracelets in a selection of silver and rose-gold plate, every piece is unique and special in its own way. With the contrasting colours they will stand out and can be worn with absolutely everything. Every piece features the charity’s logo, and 25% of all sales will go to the charity to help with their efforts to support some of the most under privileged children in society.
Erin O’Connor spoke to Vogue.com saying how she was keen to get involved with the charity “I’m Fascinated by Camilla. I’ve often eyeballed her in the National Gallery…She has an authenticity to her that is necessary to relay vital information concerning complicated issues”
The Model explained that her participation showed to be the perfect opportunity.
O’Connor went on to speak about the good work the charity does saying, “Kids Company reaches out to the most alienated, frightened children. They are actively involved, they have the tools. Its authentic, it’s real and financing is hard to get right so events like this are relevant and a great starting point. I’m up for assisting Camilla in any way.”
We really love to see the fashion industry giving back to the less fortunate, it restore our faith the whole business. We feel more designers and brands should get involved with charity work.
The heart4Heat collection is now available to buy exclusively at Folli Follie stores and online at follifollie.co.uk.