Gossip Girl Blake Lively who we usually associate with Chanel is set to be the face of Gucci’s new scent.



The 24-year-old actress will be the face of ‘Gucci Première’ which takes its name from the couture line launched by the brand in 2010.

Creative director of Gucci, Frida Giannini says the fragrance is for a woman who is:

Living her moment, whether it’s on the red carpet or at a private dinner

According to Giannini Lively was picked

Because she is a girl of extraordinary beauty and she’s a girl who loves fashion. She has great taste in clothes. Although she’s young, she’s also very determined, and I liked this spirit.…She knows how to be a diva in the right sense, with an aspirational glamour


Lively- girlfriend of actor Ryan Reynolds landed her first fashion campaign as the face of Chanel’s new Mademoiselle handbag line in March last year.

It seems the actress is excited by her new role as she said she

Couldn’t be more proud to be working with Gucci

She also added:

Gucci is a staple. It is a brand I have always looked up to because to me it represents strength.

Gucci’s Première creations can take up to six months to make and have been worn by some of Hollywood’s finest including Salma Hayek, Jessica Chastain and Cameron Diaz.


We cant wait to get a whiff!

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