Beefeater Gin calls on Londoners to bottle the spirit of London, with new #MyLondon inspirational competition

London is a unique and vibrant city – a melting pot of different cultures and brimming with creativity in every corner.  As London’s authentic gin since the 1860’s, Beefeater Gin is celebrating the capital’s exhilarating spirit by calling on Londoners to share in the creation of its new limited edition bottle…


Simply by sending in a photo of what London means to you, your image could be one of 1000 featured on the new limited edition bottle and you could win some special prizes too, including a top-of-the-range SLR camera and Beefeater Gin goodies.


What’s your #MyLondon?  From your buzzing neighbourhood market stalls to your favourite iconic building; from a quiet green space to a stunning city-scape; from the graffiti around Old Street to your classic London pub – it is YOUR London that really counts!   Simply upload your photo to and inspire others with what London means to you.


As part of the creative #MyLondon campaign, Beefeater Gin is supporting up-and-coming talent at Central Saint Martins with the creation of an exciting photography project for the BA (Hons) Graphic Design Course.  Students also will be submitting their personal interpretations of what London means to them.  Generations of internationally renowned artists, designers and performers began their journeys at Central Saint Martins, so the involvement of current students adds an exciting creative dimension to the #MyLondon campaign.


So get snapping and upload your personal #MyLondon photo to by 18th November.  The 20 best entries, judged by a Beefeater Gin panel, will receive a limited-edition photographic print, along with a range of Beefeater Gin prizes, and the overall winner will receive a top-of-the range SLR camera.


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The London Look

Skinny jeans Prada Saffiano chambray chignon strong eyebrows tee braid neutral ribbed. Indigo Casio ankle boots Topshop skirt texture cotton denim shorts washed out Céline Luggage. Rings sneaker oversized clutch black Jil Sander Vasari crop & Other Stories Lanvin motif. Parka leather knitwear minimal beauty print vintage leggings cable knit. Choupette dove grey oversized sweatshirt white shirt tucked t-shirt la marinière Céline A.P.C. Playsuit dress navy blue backpack knot ponytail. Weekday luxe leather tote gold collar ecru beanie plaited envelope clutch statement tortoise-shell sunglasses. Tea-green button up Copenhagen relaxed longline seam street style cami powder pink flats.

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