Following on from last year’s viral ‘Walk of Shame’ Christmas film, today Harvey Nichols reveals its new ‘tongue-in-chic’ Christmas video, ‘Avoid A Same Dress Disaster’
It’s the predicament that many women fear; turning up to your annual office Christmas shindig and discovering that somebody else is wearing, the SAME DRESS!
You laugh it off with Brenda from Accounts, but secretly you’re furious, “How dare she!” This year, Harvey Nichols alternative Christmas video imagines what stylish super-powers you might wish you could employ upon falling foul of what could be considered, the ultimate fashion faux-pas.
Shot by directing duo Ne-o, the 90-second video follows a fashion stand-off. What starts as an angry eye-exchange, rapidly escalates in to a full-blown battle, unbeknownst to their fellow party-revellers, with both fashion-warriors attacking with their deadly laser-beam stares; even the office Chihuahua is employed as an alternative weapon in the battle of the dresses!
Several casualties, broken glasses and shattered make-up compacts later, the film culminates with a stunning Mary Katrantzou dress and the line, “Avoid a same dress disaster this season. Harvey Nichols Womenswear.”
Julia Bowe, Group Press and Marketing Director at Harvey Nichols comments:
“The ‘Same Dress Disaster’ is something that every woman can relate to; it’s happened to the best of us, especially during the party season. In typical Harvey Nichols fashion, we wanted to have a bit of fun with this video and remind people that a potential disaster could be averted by taking the time to find a truly unique and beautiful dress in-store at Harvey Nichols.”
Above: Mary Katrantzou ‘Gleam-Print’ Strapless Dress, £1,240. Available all stores and online: http://www.harveynichols.com/womens/categories-1/designer-dresses/cocktail/s423079-gleam-printed-strapless-dress.html?colour=BLACK+AND+OTHER
Above: Dastardly Derek: The Office Dog
The Christmas video will be hosted on Harvey Nichols HNTV and YouTube channels:
Share Your #SameDress stories: twitter.com/harveynichols
Like the video on YouTube: http://www.youtube.com/user/HarveyNicholsUK