After undergoing a rebrand earlier this year, which saw Rare Fashion become Rare London under one of the UK’s fastest growing fashion houses “Fashion Finder”,   Raj Talwar, the current owner and founders’ son is set to build Rare London to become the number 1 shopping destination for Women who want to look gorgeous.

 

He has made massive steps developing the brands recently after employing a new head of SEO, John Pinnington last September,  who has totally changed the navigation and aesthetics of the site.  This was followed by the implementation of a new  Head of Marketing  who has initiated her  massive plans to redevelop their campaign imagery and  redefine their look to lead the way  for a  more directional, aspirational and ultimately International Party Wear brand. Rare London is set to head for the stars!

 

 

Paula Green their new Head of Marketing has also set the ball in motion to establish their PR in-house this year after it had been held with the same agency for the past 6 years. And with the expansion of the marketing team set to grow by another four people initially and again double in the coming months see a bright future for the solely family owned business. With Global expansion also underway with new offices in China the business is growing at tremendous speed.

 

 

The design and buying team is steadily expanding too and by the end of the year they are expecting to have also doubled .

 

The Rare London look this year,  sees them going back to their heritage  ”Rare London” consumer, with ornate beading and luxe styling which consists of key trends such as;

 

Russian Bohemia with a tapestry feel, floral prints and luxe beading lend this trend to a nouveau baroque story. Playsuits, Dip hems, Skater dresses and blouses are the key shapes with a colour pallete of red, cream, mustard and rust.

 

 

Gothic Bejewelled a strong trend for the Christmas Season. Gothic influences of lace, pvc and wet look fabrics are mixed with metallic finishes and glamorous jewels to adorn the garments. Deep Red, Gold, Emerald, Jade and black are the key colours for this trend found on lace, velvet, satin and sequin.

 

 

Futurism a key element for the Party Season for Rare. Prom dress shapes, Sci Fi peplums, Angular lines and cut out details. Glitter, Sequins and metallic create the mood alongside a colour palette of Navy Blue, Royal Blue, Teal, Silver, Gold and Amber with splashes of black. Fabrics are sequins, Taffeta, Matte Satin and high shine fabrics.

 

We caught up with the The Lovely Christina Parr Head of Design for Fashion Finder/ Rare London to chat about The Brand, her design influences and what british fashion means to her;

 

 

Which designers influence you the most?

 

Mary Katranzou, Alice and Olivia and Dolce and Gabanna.

 

What are your thoughts on current British Fashion?

 

After a four year sandwich course studying Fashion Design at Manchester Metropolitan University I was taken on as an intern for three months with Fashion Finder.  Within this time the company experienced an extremely fast growth and expansion.  In the three years I worked across the four brands within the Fashion Finder umbrella gradually working my way up to become Head of Design.

 

What are your thoughts on current British Fashion?

 

British Fashion has always pushed the boundaries but in recent years the rise of young British designers has given the Fashion industry a unique aspiration. British Style can never be mistaken, it’s always inventive, exciting and bold.  An eclectic mix of designer pieces, high street looks and vintage finds means that British Fashion will always find a way of constantly re-inventing itself.

 

How would you sum up your brand?

 

Directional, aspirational and ultimately becoming the number one International Party Wear brand.

 

What do we have to look forward to from your brand this coming season?

 

We are focusing on the following Trends;

Futurism a key element for the Party Season for Rare. Prom dress shapes, Sci Fi peplums, Angular lines and cut out details. Glitter, Sequins and metallic create the mood alongside a colour palette of Navy Blue, Royal Blue, Teal, Silver, Gold and Amber with splashes of black. Fabrics are sequins, Taffeta, Matte Satin and high shine fabrics.

 

Gothic Bejewelled a strong trend for the Christmas Season. Gothic influences of lace, pvc and wet look fabrics are mixed with metallic finishes and glamorous jewels to adorn the garments. Deep Red, Gold, Emerald, Jade and black are the key colours for this trend found on lace, velvet, satin and sequin.

 

Sum up your brand in three words?

Alluring, Directional and Aspirational.

About The Author

The London Look

Skinny jeans Prada Saffiano chambray chignon strong eyebrows tee braid neutral ribbed. Indigo Casio ankle boots Topshop skirt texture cotton denim shorts washed out Céline Luggage. Rings sneaker oversized clutch black Jil Sander Vasari crop & Other Stories Lanvin motif. Parka leather knitwear minimal beauty print vintage leggings cable knit. Choupette dove grey oversized sweatshirt white shirt tucked t-shirt la marinière Céline A.P.C. Playsuit dress navy blue backpack knot ponytail. Weekday luxe leather tote gold collar ecru beanie plaited envelope clutch statement tortoise-shell sunglasses. Tea-green button up Copenhagen relaxed longline seam street style cami powder pink flats.

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