Available from 20th April, Coco’s Fortune is an exciting new concept brand which mixes unique glamour with vintage alternative grunge. Retro lingerie inspired slip dresses teamed with authentic biker jackets give the label an eclectic iconic style. Our designers have created totally unique, quirky vintage pieces, taking inspiration from all over the world to create a modern collection and a look.
that cannot be found anywhere else on the high street.
Coco’s Fortune is a brand new label under the Fashion Finder umbrella and will be exclusively available in 20 key Topshop stores throughout the UK as well as being showcased on the Top Shop website and also on Coco’s very own branded site… www.cocosfortune.com that is set to launch around the same time.
The collection features a complete eclectic mixture of floaty draped silhouettes from floor skimming kimono’s, cool blouses, dip hem dresses to body contouring slip dresses. This unique range consists of silky fabrics, ornate lace, floaty chiffons which are all adorned with intricate embroidered detailing, fringing or embellishments. The complete diversity of styles and fabrics all perfectly fit together to offer the uniquely fresh and original identity that could only be… ‘Coco’s Fortune.’
Coco’s collections are all based around the story of Coco’s travels and discoveries. Her free spirit and wandering daydreamer demeanour are reflected in every piece of the entire collection.
We caught up with Coco’s Fortune Head of Design and founder Louise Griffin
Which Designers Influence you the most?
Dolce & Gabbana, Marchesa, Alexander McQueen
What is your experience in fashion?
I studied a fashion btec at Wigan & Leigh College and then went on to the University of Central Lancashire for a 4 year sandwich course in fashion, graduating in 2005, where i completed an 18 month industry placement for a ladies knitwear supplier in Manchester for River Island and BHS.
My first job was as a girls knitwear designer for Bershka in Barcelona, after I returned to the UK I worked for a couple of ladies jersey wear suppliers based in Manchester supplying M&S, BHS, Sainsburys, Debenhams, RIver Island and George.
Recently I started working for Fashion Finder and within my first month was given the job as main designer for the new Cocos Fortune brand exclusive top Topshop.
What are your thoughts on British Fashion?
I think British fashion is incredibly individual and stylish, with some consumers being influenced by incredibly original British catwalk designers and in turn the catwalk designers are inspired by the British fashionistas who are not afraid to experiment with style, vintage pieces with new and glamorous dresses with work boots and leather biker jackets. British fashion is ever changing and will always find a way to create a new trend.
How would you some up the brand?
Cocos fortune is vintage lingerie inspired brand with slinky slip dresses, embroidered playsuits and lace biker jackets. Its a new take on vintage pieces, down dressing vintage lace prom dresses with studded jackets and work boots and messed up hair.
What do we have to look forward to from your brand this coming season?
The new AW collection looks at the following trends;
Brutal Ballet - this is a soft, feminine but with a gothic edge. Shapes are cute tutu skirts with sequinned tops, fringe maxi dresses, playful shorts and slinky slip dresses. Colours are soft pinks hardened with black, beige’s and creams.
Boho Bandita – this trend looks at western style Bohemia. Shapes are fringe kimonos, mullet hem dresses and tassel detail shorts. Colours are deep red, taupe’s, creams and black.
Gothica – this is not just about black. Shapes are long mesh maxis, lace prom skirts, velvet body cons and leather mini skirts. Colours are black, bronze, deep red and greys.
Bejewelled – this is the ultimate Christmas trend, think regal embellishments with jewels and gems on lurex and metallic fabrics. Shapes are sequined flapper dresses, bejewelled basques and sequined leggings. Colours are gold, bronze, silver, black, flesh and hints of green.
Sum up the brand in three words?
Vintage, Edgy & Eclectic