For the first time in the fragrance’s 91 year history, Chanel No5 is being endorsed by a male celebrity - Brad Pitt!
It has been reported that the actor was paid a whopping $7 million to be the new face for the icon scent- Wow!
A spokesman for Chanel, said:
To keep a legend fresh, you always have to change its point of view. It is the first time we’ve had a man speaking about a women’s fragrance.
The brand has released a selection of campaign teaser shots from the ad, due to hit the magazines in full in the November issues as well as a few videos featuring it’s newest face.
Director Joe Wright, whose previous works include two Keira Knightley films ‘Atonement’ and ‘Anna Karenina’, shot the full commercial, which premieres in full on October 15th. Although we don’t get to see Pitt in action in the teaser video, we do get a rather mysterious recording of his whispery voice, asking ‘Do you feel lucky? Why?’- it’s like music to our ears!
The actor follows in the footsteps of actresses including Marilyn Monroe, Nicole Kidman, Audrey Tautou and Catherine Deneuve- so he’s in great company!