Earlier this week, The London Look shared with you the new H&M advert featuring Lana Del Rey. Now we take a behind the scenes look at the advert everybody is talking about.
The video below shows behind-the-scenes footage of the singer preparing for her new advert for the brand.
In the advert, Del Rey sings the classic song ‘Blue Velvet’ – the promo gives the same feel as David Lynch‘s 1986 film of the same name.
The 26-year-old is the face of H&M Fall Fashion collection for autumn 2012, which can be seen in full on the H&M website.
In July, Del Rey was confirmed as the new star for the brand. The popular high-street brand called her a “modern feminine woman with a soft attitude” who has quickly become “a style icon”. Lana Del Rey had shot the advert a month before she was announced as the new face of H&M.
Watch the Lana Del Rey H&M commercial below:
Check out the advert in full here: http://thelondonlook.com/fashion/lana-del-rey-hm-advert-revealed/