Earlier this week, The London Look shared with you the new H&M advert featuring Lana Del Rey. Now we take a behind the scenes look at the advert everybody is talking about.

 

 

The video below shows behind-the-scenes footage of the singer preparing for her new advert for the brand.
 
In the advert, Del Rey sings the classic song ‘Blue Velvet’ – the promo gives the same feel as David Lynch‘s 1986 film of the same name.
 
The 26-year-old is the face of H&M Fall Fashion collection for autumn 2012, which can be seen in full on the H&M website.

 

 

In July, Del Rey was confirmed as the new star for the brand. The popular high-street brand called her a “modern feminine woman with a soft attitude” who has quickly become “a style icon”. Lana Del Rey had shot the advert a month before she was announced as the new face of H&M.
 
Watch the Lana Del Rey H&M commercial below:

 

 
 
Check out the advert in full here: http://thelondonlook.com/fashion/lana-del-rey-hm-advert-revealed/

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The London Look

Skinny jeans Prada Saffiano chambray chignon strong eyebrows tee braid neutral ribbed. Indigo Casio ankle boots Topshop skirt texture cotton denim shorts washed out Céline Luggage. Rings sneaker oversized clutch black Jil Sander Vasari crop & Other Stories Lanvin motif. Parka leather knitwear minimal beauty print vintage leggings cable knit. Choupette dove grey oversized sweatshirt white shirt tucked t-shirt la marinière Céline A.P.C. Playsuit dress navy blue backpack knot ponytail. Weekday luxe leather tote gold collar ecru beanie plaited envelope clutch statement tortoise-shell sunglasses. Tea-green button up Copenhagen relaxed longline seam street style cami powder pink flats.

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